Content strategy book apart

Asking right questions is the key to discovering the your true self. The elements of content strategy by erin kissane, 2010, a book apart edition, paperback in english. This short book is a good overview of content strategy. Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. Content strategy refers to the planning, development, and management of contentwritten or in other media. Our ebooks support kindle, ibooks, nook and most other readers and devices. This book has a bit of everything from start to finish in working on developing and rolling out a content strategy project. A content book apart august 18th, 2010 yes, content strategy is a real thing that real clients and employers really need. We are delighted to present the third volume in the a book apart series. Mobile isnt just smartphones, and it doesnt necessarily mean you are on selection from content strategy for mobile book. If you use notion, you can do a similar thing with that. Kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web.

A book apart the elements of content strategy by kristina. But beyond that, were in the infancy of a ubiquitous internetone fully integrated into our lives and environments. Why writing a book is the best content strategy youve never. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. This isnt a content strategy book slotted into their lineup. Im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives.

The award for brevity aptly goes to erin kissane for her title the elements of content strategy, weighing in at a concise yet somehow. Because content has so frequently demonstrated its potential to derail web projects, and because it is uniquely entangled with business strategy, it requires special attention. Topics html, css, design, a book apart collection opensource language. Jan 17, 2011 a lot depends on who you are and what sort of content strategy youre interested in. Very often i find that books appearing in the empowermentpersonal growth field, or from various coaching disciplines, are nothing but fluffedup advertorials for the authors speaking career or seminars. You may be a marketer at a small business, an editorial director at a brand or media company, a community manager at a startup. Jan 01, 2010 im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives. Nov 05, 2012 this excerpt from karen mcgranes new book, content strategy for mobile, will help you get started. The elements of content strategy a book apart, 2011, by erin kissane, provides the most brief yet thorough treatment of content strategy that. Instead, our discipline rests on a series of core principles about what makes content effectivewhat makes it work, what makes it good.

Erin kissane is a content strategist and editor based in new york city and portland, oregon. Join host kristina halvorson and guests for a show dedicated to the practice and occasional art form of content strategy. We are delighted to present an excerpt of the elements of content strategy by erin kissane a book apart. If you start by checking out the conversation that takes place on content blogs, attending conferences and meetups, and reading content strategy books and magazine articles, youll probably get a pretty good idea of how you might make your way into the field.

Erin kissane author of the elements of content strategy. A book apart the elements of content strategy designing the. A few other statements to keep in mind when considering your content use mobile as a catalyst to remove content that isnt providing value. In the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. The beginners guide to blogging and content strategy. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. The series of a book apart volumes are always well worth reading, and karen mcgranes content strategy for mobile is especially worth your time.

She also cites metadata strategy in her widely read book on content strategy. Everything you say here about content and content strategy can apply equally to the creation of a book. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul. In 2010, she delivered the keynote address at the world. An insightful, funny hand book that explores content strategy roots and quickly and expertly demonstrates not only how its done, but how you can do it as well. In my copy, the first four chapters are covered in notes.

About a book apart we cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. To mandy brown, max fenton, casson rosenblatt, jason santa maria, krista stevens, and rob weychertall the wonderful people at a book apart who make these great books happenthank. Mar 08, 2011 in content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. Content strategy is boring and thats ok brain traffic. Learn what it takes to create a real impact through content, and choreograph a strategy or your business. The elements of content strategy because content has so frequently. This is why its easy to assume that someone else is capable of doing or getting the content.

We cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. Scott kubie is the lead content strategist here at brain traffic and the author of writing for designers from a book apart. Kristinas book content strategy for the web was the first book published on the topic. She also initiated the 2009 content strategy consortium, which was the first official gathering dedicated to the topic of content strategy. The elements of content strategy brief books for people who make websites, no. Sara wachterboettcher sara runs a content strategy consultancy based in philadelphia, and is known for helping organizations turn desktopcentric pages into modular, mobileready contenta passion she turned. The goal of every title in our catalog is to shed clear light on a tricky subject, and do it fastso you can get up to speed and back to work.

May 16, 2019 scott kubie is the lead content strategist here at brain traffic and the author of writing for designers from a book apart. Separate content from form and create presentationindependent. The elements of content strategy is available to read for free. Til then, make do with my book, content strategy for the. Now pamela, too, is creating a combination book and video content marketing ecourse. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. Why is content marketing important for your business. My new book, the elements of content strategy, was published in march of 2011 by a book apart. You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of im a content strategist, editor, and writer.

While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. Mar 08, 2011 in the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. And what does the content renaissance mean for you. Today, content strategy for the web is considered the gold standard for content strategy literature and is credited with creating the foundation for what is now a rapidly evolving industry. This should also be used in other parts of life apart from just becoming a better writer. Jan 28, 2016 a book apart the elements of content strategy by kristina halvorson. For those wondering why is content marketing important, take a look at all of the ways that content can help your business bring in new leads. The book start with why by simon sinek is a great book about how great leaders inspire everyone to take action. Feb 11, 2014 10 must reads for content creation and strategy. The craft of content strategy tools and techniques in conclusion bonus track. Content strategy summit 2016 august 24august 25, 2016. The elements of content strategy brief books for people who make.

More than likely, youll read a section of this book, put it down, work on your content strategy, pick up the book, and repeat. You dont get to decide which platform or device your customers use to access your content. During 2018 and continuing into 2019 the stakes for content marketers are more demanding, with increased scrutiny on budgets, executives concern for results, the constant need for fresh content, and a need for mastery of changing technology. Apr 23, 2017 even if youve never entertained the idea of writing a book, dont rule it out. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you. Content strategy for mobile three ways from sunday zeldman. The original edition of this book was published in 2002 and was the first book to specifically address content strategy as a discipline.

We produce brief books of about 100 pagesthe perfect size in terms of subject depth and coverage for topics like html5, css3, content strategy, responsive web design, and more. Standards 100150 pages, available in paperback and ebook and briefs 5070 pages, available in ebook only. Apr 04, 2016 from understanding the business value of content to making smarter decisions about what content to use and when, this book is a delight to read. Back in the webs pleistocene period, i received an email from a young content strategist. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. The elements of content strategy by erin kissane goodreads. Content strategy plans for the creation, publication, and governance of useful. Kristina has also been a featured speaker at web 2. The second edition provides a good general introduction to content strategy, with a deeper discussion of markup and tools than found in other introductory books. Those standing on the side of the dance floor will get left behind. Read the elements of content strategy, enjoy it erin is a hell of a writer, and go make the web better. In addition, normal creative and procedural disagreements often threaten to. Focuses on project managers, department heads and other decision makers who need to know more about content strategy. Content strategy by rahel anne bailie and noz urbina.

And i imagine erins book will sit faithfully in service on my desk for a long. Two years ago, there wasnt much out there about content strategy. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. Get content strategy for mobile now with oreilly online learning.

Content strategy, according to kristina halvorson and melissa rach, involves the planning, creation, governance, and maintenance of content, whereas content marketing strategy focuses on the narrow discipline. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical. Erin kissane is not just the perfect person to tell us how, shes still in the trenches doing it everyday, but now shes written a treatise on just how it gets done, the elements of content strategy. Acknowledgements ive been blessed by the support of so many colleagues and friends over the course of my career, but never more so than during the writing of this book. The elements of content strategy 2010 edition open library. Inventory and audit your content to find whats outdated, badlywritten, or unnecessary. Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi. Yet almost a decade ago, kristina halvorson explicitly cited metadata strategy as one of a number of contentrelated disciplines that deserve their own definition in her seminal a list apart article, the discipline of content strategy. Your content needs a metadata strategy story needle. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well.

Oreilly members get unlimited access to live online. Sara runs a content strategy consultancy based in philadelphia, and is known for helping organizations turn desktopcentric pages into modular, mobileready contenta passion she turned into the book content everywhere from rosenfeld media. Keep an eye out for the march 8 release of erin kissanes brilliant the elements of content strategy from a book apart. Fifteen percent of sales of karen mcgranes content strategy for mobile and other a book apart books sold today will go to the red cross in its effort to aid victims of hurricane sandy. The publishing world has been bitten by a radioactive wombat, and we dont know if journalisms.

Its going to be called the elements of content strategy, and it will be published by a book apart in early 2011 if a book apart hadnt been interested in this project, it wouldnt be happening. If youre a seasoned professional or just getting started, meghans experience guides you through complex, challenging projects. The content strategy toolkit is a great resource for helping you to align stakeholders and take control of your content. We are delighted to present an excerpt of the elements of content strategy by erin kissane a book apart, 2011, published today. Karen mcgrane you dont get to decide which platform or device your customers use to access your content. A book apart publishes detailed, meticulously edited examinations of single topics. Content strategy needs a name, because its activities and deliverables are often overlooked and undervalued. Both are the perfect size in terms of subject depth and coverage for topics ranging from technical to theory. The truth is, without a strategy your content will never reach its full potential. The elements of content strategy brief books for people who. Today, theres an everexpanding treasure trove of insightful, forwardlooking resources to refer to. In this case, a content marketing strategy is the smaller strategy inside the larger one, content strategy.

A unique perspective on how to make the most out of your written communication, and how to reach your audience in a more effective way. The elements of content strategy brief books for people. Science of influential web content, colleen jones not just. I especially loved the questions it asks you to consider for your situation when working on each part of the strategy. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. The elements of content strategy jason santa maria. Lisa maria is also issues editor at a list apart, and speaks at events like confab higher ed, blend conference, and the mima summit. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you. Creating great content is a costeffective way to bring in new leads. This is a sample chapter from erin kissanes book the elements of content strategy. Content strategy for the web, kristina halvorson the industry standard primer clout. A book apart publishes highly detailed and meticulously edited examinations of single topics.

To be effective at content marketing, it is essential to have a documented content marketing strategy. The beginners guide to blogging and content strategy youre reading this book because you believe in the power of content. Kissane explores the roots of content strategy, as well as the methodologies behind the work. Download our 16page guide to learn what questions to ask and how to develop your strategy. The elements of content strategy by erin kissane also available from the publisher, a book apart, possibly cheaper. Pamela wilsons master content strategy appears more compatible than competitive to julias book and ecourse. For the past 10 years, she not only contributed many of the sites best posts, she edited all the contributions. Listen in as they discuss hot topics in digital content. You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of. This excerpt from karen mcgranes new book, content strategy for mobile, will help you get started. The term has been particularly common in web development since the late 1990s. Content is the dance that every business must join. Lead generation is important for small businesses that rely on consistent traffic to grow their brand and boost sales. The classic writers handbook, this gives you the golden rule for writing and.

That said, i dont really care what you call yourself. Mobile content strategy legacy templates development. Sources of regular content strategy sustenance and wisdom in blog form. The content strategy podcast is a show for people who care about content. A lot depends on who you are and what sort of content strategy youre interested in. Oreilly members experience live online training, plus books. Content strategy is part of most content marketing strategies. Im hoping thats because theyre doing a second edition because this is a fantastic book. Her seminal article, the discipline of content strategy, was published in 2008 by a list apart, the worlds most popular online magazine for web professionals. Content strategy for mobile three ways from sunday. Sep 19, 2018 the elements of content strategy by erin kissane also available from the publisher, a book apart, possibly cheaper. No selection from content strategy for mobile book. Content strategy is an extremely friendly and talkative discipline. Scott has focused on the content side of digital experiences since 2009, and was the first ux content strategist at wolfram research.